Target Customers

This section describes the customers you are targeting. It defines their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and/or services you offer. Being able to more clearly identify your target customers will help you both pinpoint your advertising (and get a higher return on investment) and better “speak the language” of prospective customers.

Unique Selling Proposition (USP)

Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors.

The hallmark of several great companies is their USP. For example, FedEx’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.

Pricing & Positioning Strategy

Your pricing and positioning strategy must be aligned. For example, if you want your company to be known as the premier brand in your industry, having too low a price might dissuade customers from purchasing. In your marketing plan, detail the positioning you desire and how your pricing will support it.

Distribution Plan

Your distribution plan details how customers will buy from you. For example, will customers purchase directly from you on your website? Will they buy from distributors or other retailers? And so on.

Think through different ways in which you might be able to reach customers and document them in this section of your marketing plan.

Market research and analysis consulting

Understanding your customers, competition and marketplace is your key to making effective business decisions and avoiding costly mistakes. Get those answers quickly and easily so you can plan your next move with confidence.

WWBH’s  Market Intelligence consulting service helps you:

• Learn about new markets before jumping into them
• Understand your target market before you modify products/services
• Identify optimal sales and distribution channels to increase efficiency
• Find out what people know about your company before rebranding it

Benefits for your business:

1. Knowledge

• Obtain market research that fills your information gaps
• Find out what the data means to your organization specifically
• Understand what decisions you can take to effect positive change

2. Expertise

• Work with our industry expert to get meaningful market analysis
• Let us identify the right data collection tools to get the market intelligence you’re missing
• Receive an in-depth report of industry trends, competitive landscape, and an assessment of your company’s current activities

3. Support

• Rest assured as our expert handles all of the data mining and analysis for your project
• Benefit from a customized presentation delivered by our expert
• Get more consulting support to turn recommendations into actions